WWE Lands Progressive Insurance As Presenting Sponsor Of Friday Night SmackDown On FOX WWE SmackDown has a new home, new name, and now a new presenting sponsor. AdAge is reporting Progressive Insurance will be the official presenting sponsor of Friday Night SmackDown when the show premieres on FOX on October 4. According to the article, Fox Sports Executive VP Seth Winter worked out the deal. Winter says integrations will “have a significant presence in the show that goes beyond paid units” and it was also noted that the in-show features are likely to evolve over time. Other brands that will be involved in the presentation of SmackDown include Pizza Hut, Boost Mobile, Snickers and Paramount, who has the comedy Playing with Fire with John Cena releasing on November 8. While nothing is confirmed, it’s worth pointing out the article hinted at a potential SmackDown 20th anniversary appearance for The Rock, who they speculated might be involved to promote Disney’s Jungle Cruise. Wint..
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